When hiring a corporate videographer, make sure that you know the exact duties of your videographer. It is important that your corporate video is interesting and engaging to watch. Avoid including unnecessary fluff, which will only bore viewers or cause them to open another app or hit the YouTube skip button. Below, you will find some tips to help you find the right corporate videographer for your project.
Job duties of a corporate videographer
Corporate videographers are responsible for the creation of video content for the online catalog. They also convert traditional video formats into embedded videos for web pages. They write web meta tags and HTML text tags and add short descriptions to videos. A corporate videographer may also be involved in the design and layout of promotional videos.
Other responsibilities of a corporate videographer include coordinating with the director, lighting, and camera crew. The job requires a strong understanding of camera equipment and lighting and the ability to work with other production staff.
Cost of hiring a corporate videographer
Hiring a corporate videographer can be costly. The cost of the production can vary depending on the amount of video content and the type of production needed. For example, a two-person crew can charge anywhere from $3,000 to $8,000 for one day's shoot. Additionally, if you need a video for large-scale commercial production, the cost may increase. Depending on the business, the videographer may need to travel for the production, so the cost of travel can add up.
The cost of video editing and production can be very high, as it can take several man-days to complete. While some companies may have in-house video capabilities, others will still use third-party companies for video production. These third-party companies will typically charge a markup of around 20%.
Common mistakes made by corporate videographers
When it comes to video production, the team that is hired to create your video is crucial. This includes the producer, director, writer, and editor. It is important to have clear instructions for all members of the team so that everyone has the same expectations. Failure to do this will result in poor-quality content.
For the producer and marketer, a script should be written with the appropriate word choice and a cohesive story. It's a good idea to show the script to the team before filming. It also helps if the writer reads the script out loud before filming. Written words can sound robotic, and it is better to use a conversational tone.
Resources for finding a corporate videographer
When it comes to corporate videos, it is important to know your objectives and goals. After all, the goal is to engage your audience, not just sell your product or service. For this reason, it is important to create a brief for your corporate video. This will ensure that your project is on track and that the finished product achieves your goals.
Before putting your video on the internet, you should consider the type of media you plan to use. It is important that your video matches the branding of your organization, so be sure to stick to the font and color palette of your company. Also, consider the production method. For example, you should consider a company that offers video hosting, which is a service that allows you to upload your video content to the internet. There are numerous websites that can host videos, including YouTube, Vimeo, Wistia, and Vimeo.